Wednesday, December 15, 2010

Enza Marketing’s version of Direct Marketing

When direct marketing evolved as one of the most preferred modes of acquiring customers by almost all companies, Enza Marketing which had adopted this marketing method a long time back thought of innovative methods by which they could make this marketing mode more feasible to address the marketing problems of their clients. The bottom line they knew was that clients always looked forward to selling more services and products in an effort to raise revenue, and market share and also to enable their long term survival.

The three factors on which Enza Marketing’s team (said to be one among the best direct marketing teams in the country) focuses on is to

1.Create Impact: They do this with creative and eye-catching marketing campaigns which seldom go unnoticed by the prospective clients of their customers.

2.Provide Exposure: Yes, campaigns which create an impact do get noticed by people and are also remembered by them. But just being seen and remembered alone will not serve the purpose. The campaigns have to be seen by lots of people. By guaranteeing maximum exposure for their clients’ campaigns, Enza Marketing scores on this aspect too.

3.Generating a Return on Investment: Enza Marketing is always clever in choosing a strategy that increases the sales and profitability of their clients much above the amount that is spend on implementing and designing it.

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