Enza Marketing follows a value-based approach that focuses on building long-lasting and sustainable relationships with their clients’ customers. And they do this by listening to what their customers have got to say and by acting accordingly. The company takes effort in understanding what exactly their customers value in their relationships with the client and strives to deliver this.
Rather than starting the direct marketing campaigns with their client and moving it towards the target customers, Enza Marketing begins their marketing campaigns from the customers. Enza Marketing understands why customers buy from their clients, the needs that the clients’ products and services fulfill and employs this knowledge for competitive advantage.
By listening to customers’ voice Enza Marketing Ltd gets first-hand knowledge about customers' unfulfilled as well as future needs. By meeting the unfulfilled needs that their clients’ competitor cannot meet, the products and services that Enza Marketing markets find an easy path to the prospective customers.
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