Friday, July 19, 2013

Strategic human resource planning and capital management for better outcomes

Human capital management and success factors: every employee is an asset to the organization and adds value in different ways.

The role of human capital managers in an organization is crucial, here. Through training and development, work activity management, workforce plan/modeling, rewards and incentive programs, they need to engage and retain employees.

Three cheers to them for human resource development programs and initiatives. Enza Marketing is happy to declare that we have the best talents on board.

Besides, congratulations to everyone for awards and recognition at the Appco Group convention at Harrogate Centre.

Wednesday, July 10, 2013

Appco Group Summer rally – a time for recognition, events and celebrations

It is the month of July. If some look forward to Pioneer Day, Revolution Day, Foundation Day, Independence Day and other, then people at the Gloucester based business marketing company looks forward to the Appco Group summer rally, this month.

It will be a moment to recognize and acknowledge talents from the sales and marketing industry. Watch this space for news updates on the event at the Harrogate International Centre.

Friday, July 5, 2013

Strategies, performance analysis and market research

With expansion plans, Enza Marketing looks forward to new avenues and territories. As usual, we will try to market and sell more and generate leads.

The focus will be to: develop the communications strategy, build and maintain customer relationships through different channels.

We aim to reach the goal of 4 marketing offices, soon. The company understands the need to evaluate past performances and assess the marketplace for new opportunities and challenges.

To address client projects and campaigns, Enza Marketing Gloucester will continue to recruit and train new talents at work.

Contact us to benefit from career and personal development programme.

Monday, June 17, 2013

A few weeks more for community members’ get-together

Enza Marketing Ltd has new recruits on board with hope about a secure career in marketing and advertising sector.

We welcome all new members to the UK Direct marketing community.

It is time for many to: learn the concepts and understand the business better, acquire new skills.

After sales and business development programme, everyone will be ready like many others to contribute as a team.

The countdown started out for the Appco Group rally, next month.

Thursday, June 13, 2013

Invest time to maintain the customer base

Most businesses after closing the sales deal think like this: “Why bother, why care to know what is in the mind of a customer?”

We talked about right manpower utilization, before. Similarly, in a business scenario, one should not overlook the idea of ‘PROPER UTILIZATION of existing customers’.

Instead of marketing efforts to acquire new customers every time, business enterprises need to cultivate relationships with their existing customers.

A satisfied customer is an indirect source for ‘advertising and marketing’. Investment of TIME on existing customer is a better choice than investment of MONEY on different marketing campaigns, every time.

Friday, June 7, 2013

QUALITY counts right from the Recruitment and Staffing process

During the economic slowdown when other firms/sectors stopped hiring, the direct marketing community continued with the recruitment and staffing process.

The need to cut jobs arises only with the firms that do not make long-term strategies or invest money in the right places, be it - market or members of the staff.

Not many businesses try to utilize available resources (including the manpower) to increase productivity/efficiency and end up suffering losses some or the other way.

Enza Marketing Gloucester inducts the right talents after rigorous training and development programs, so to make sure of a skilled workforce able to deliver nothing but quality results.

If passionate about sales and marketing career, contact us to benefit from business development programs.