Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, June 13, 2013

Invest time to maintain the customer base

Most businesses after closing the sales deal think like this: “Why bother, why care to know what is in the mind of a customer?”

We talked about right manpower utilization, before. Similarly, in a business scenario, one should not overlook the idea of ‘PROPER UTILIZATION of existing customers’.

Instead of marketing efforts to acquire new customers every time, business enterprises need to cultivate relationships with their existing customers.

A satisfied customer is an indirect source for ‘advertising and marketing’. Investment of TIME on existing customer is a better choice than investment of MONEY on different marketing campaigns, every time.

Friday, June 7, 2013

QUALITY counts right from the Recruitment and Staffing process

During the economic slowdown when other firms/sectors stopped hiring, the direct marketing community continued with the recruitment and staffing process.

The need to cut jobs arises only with the firms that do not make long-term strategies or invest money in the right places, be it - market or members of the staff.

Not many businesses try to utilize available resources (including the manpower) to increase productivity/efficiency and end up suffering losses some or the other way.

Enza Marketing Gloucester inducts the right talents after rigorous training and development programs, so to make sure of a skilled workforce able to deliver nothing but quality results.

If passionate about sales and marketing career, contact us to benefit from business development programs.